手法即是技巧,在视觉产品泛滥的今天要想把受众打动以并非易事,更多的视觉作品已被人们的眼睛自动的忽略掉了。要把你的信息传递出去有几种方法呢?一种是完整完美的以传统美学去表现的设计方式,会被受众欣赏阅读并记住。二种是用新奇的或出其不意的方式可以达到(包括在材料上)三种是疯狂的广告投放量,进行地毯式的强行轰炸。而我们更需要那一种呢?虽然三种方法都能达到目的,但我们清楚他们的回报是不同的。
Technique is skill, and in today's world where visual products are rampant, it is not easy to impress the audience. More visual works have been automatically overlooked by people's eyes. How many methods are there to convey your information? One is a complete and perfect design approach that expresses traditional aesthetics, which will be appreciated, read, and remembered by the audience. The second is to achieve (including in materials) in novel or unexpected ways, and the third is to aggressively bombard with carpet like advertising. And which one do we need more? Although all three methods can achieve their goals, we are aware that their returns are different.
我们在三大构成中学过很多种图形的处理和表现手法,如对比、类比、夸张、对称、主次、明暗、变异、重复、矛盾、放射、节奏、粗细、冷暖、面积等形式。另外还有从图形处理的效果上又有手绘类效果,如油画、铅笔、水彩、版画、蜡笔、涂鸦……还有其他的如摄影、老照片、等等。那么你要选择那一种呢?这取决于你的目的和目标群体,以及你的设计水平。
We have learned many graphic processing and expression techniques in the three major compositions, such as contrast, analogy, exaggeration, symmetry, primary and secondary, light and dark, variation, repetition, contradiction, radiation, rhythm, thickness, temperature, area, and other forms. In addition, there are also hand drawn effects in terms of graphic processing, such as oil paintings, pencils, watercolors, printmaking, crayons, graffiti... and other effects such as photography, old photos, and so on. So which one do you want to choose? It depends on your purpose and target audience, as well as your design level.
